Style Guide

This guide is designed to help if you wish to create materials with the “Brad Brown look.” Details about colors, typography and logo use are below. These aren’t hard and fast rules, but following this guide as appropriate will help ensure that all your promotional materials have a cohesive look.

Your event may have its own visual look for promotional materials. By all means, feel free to incorporate the resources from this site in a way that is cohesive with your other materials.


Primary Palette

WEB: #da3f24
RGB: R218 G063 B036
CMYK: C009 M090 Y100 K001
PMS: 179 C
WEB: #59595c
RGB: R089 G089 B092
CMYK: C064 M056 Y052 K027
PMS: 425 C
WEB: #eae4cf
RGB: R234 G228 B207
CMYK: C008 M007 Y019 K000
PMS: 7527 C
WEB: #79bca5
RGB: R121 G188 B165
CMYK: C054 M007 Y042 K000
PMS: 563 C

Color Use

Use our accent color in small doses to draw the eye to certain areas of interest like your logo or a call-to-action.
Use these tones across large spaces of design layouts to
provide a backdrop of strength and stability.
Avoid using full black. Instead, use the dark gray tone from our primary palette.

Secondary Palette

While the primary palette is the foundation of the color expression for Brad Brown Magic, this secondary palette comprises the go-to tones for when variety is called for.



Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all communications.

While the fonts below are preferred when possible, they are not required in all situations. For example, if you are simply adding your event details to the templates provided on this site, it would be fine to substitute another font. Font faces such as Helvetica or Arial would work well.

Header and Paragraph Font


Use the Bariol font as a header for main ideas at the top of paragraphs of text.

For headings, avoid setting it in normal caps. Instead, always set it in uppercase/all caps.

We use Bariol as a flexible font; it works for headings as well as in paragraphs.

Display Font

Garlic Butter

Use the Garlic Butter font as the display font. Set it large and use it decoratively.

The display font also works well as an alternate header font. This helps bring in some variety.

Avoid using it in paragraphs.

Fonts in Use

Here is one possible way to use our fonts in a design layout. This layout establishes a clear hierarchy between different levels of content. A clear distinction is established between the display, the header, and the paragraphs. Maintaining such a distinction like this will support clarity in communication.

Main Heading

Secondary Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris tincidunt eros vel dui sollicitudin blandit. Proin iaculis tincidunt feugiat. Phasellus vel eros vitae nibh vulputate rhoncus vel mollis ligula. Donec fermentum dictum est sed vestibulum.

This is a Subheader

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Logo Guidelines

Logo Clearance Margins

It is important to keep the logo clear of every other kind of graphic element. To regulate this, a minimum margin has been established. Use half the height of the icon portion of the logo to calculate the margin. For example, if the icon portion of the logo is one inch tall, then no other elements should be placed within one-half inch of the logo.

The graphic elements which should be kept away from the logo include:

Logo Presentation

Often the logo will be used on all sorts of backgrounds, like photographs. However, there are times when the logo will be presented with brand colors. In such instances, select these recommended colors to help retain a sense of memorability, and cohesion.

Logo “Dont’s”